| Websites &
E-newsletters |
| Seth Godin |
Author & speaker Seth Godin is a source of
inspiration & materials for my course at Northwestern & is used by
the Northwestern womens softball team for inspiration to drive to be
unique & the best. If you every see our womens softball team
play, you will see a purple cow in the outfield [the name of one of
his books]. If you want to keep up on the industry & find
interesting materials, look at his marketing blog site by clicking
on the icon to the right. His books are great too. |
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| Michael Porter |
Michael Porter of Harvard defines
competitive strategy & corporate development today. Take a moment
to look at his website at the Harvard Business School |
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| Marketing Sherpa |
Marketing Sherpa is a source of
important information on the laws, rules, and methods used by
today's marketers to grow market share & build relationships on
their websites. The site is one you need to visit & the
newsletter is an important read for all types of marketers.
Visit their site today by clicking on the icon on the right.
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Associations |
| DMA |
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| CADM |
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| AMA |
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| Books |
Description |
Link |
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Community/Web Marketing |
| Seth Godin is one of the best
writers in integrated marketing & Purple Cow is the book I use at
Northwestern to teach key concepts in creating unique sales propositions
& to position a company/product for maximum impact in a target
market/community. |
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| Communities
Dominate Brands is an excellent book on community marketing - especially
for publishers, consumer product marketers, and those wanting to explore
the difference between traditional direct & web-based community
marketing programs. An excellent read & one I also use at
Northwestern. Here is their blog |
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| Seth Godin also produced a great
book with Small is the New Big. It is an eclectic look at web
marketing & communities - a must read for senior managers looking to
prosper in the new world of e-marketing |
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| Positioning - Battle for your
Mind is an older book but one which is a quick but very insightful read.
It deals with positioning your products & services for best possible
advantage in your desired target markets. |
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Marketing Communications: Integrated Theory, Strategy
& Tactics
Medill IMC |
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Strategic / Strategic
Marketing |
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| The World is Flat shows key trends internationally
that impact marketing & business. A little dry but it gets the
point across |
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| Competitive Strategy by Michael Porter is a must
read for any business professional planning to lead a business. It
is a great book on positioning & strategy development. |
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| Analytics |
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Data Mining your Website by Jesus Mena |
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David Shepard & Associates |
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