Take about 5 minutes to view an interesting video developed several years ago called Epic 2015.  Developed by Robert Sloan & Matt Thompson for the Museum of Media History, it shows how marketing & community will shift in the coming years.  While some of the company names is incorrect today & I don't know about the "legal" war they predicted, the rest of the video is happening today.  Essentially, it predicts & shows community formation, empowerment, and connectivity.  To see this innovative and interesting video, click the icon on the left from the video.

Subscribermail recently published an article on the new changes to outlook, hotmail, yahoo and other services which will impact your marketing strategies & tactics.  Click on the icon to read this important and timely e-newsletter.

Wondering what a "full" community site looks like?  What to see how companies are attempting to form communities "around" them?  Click on the icons to visit three interesting & very different sites

MSI 5-minute Viducations

Viducations are video education Powerpoint audio/visual presentations which teach key concepts related to marketing communities, marketing strategies & tactics, and integrated/database marketing.  They are taken from our work with B-2-B and B-2-C companies to develop their web & integrated marketing strategies & tactics.  Each is short and you can either watch the video or simply listen to the audio to learn the concepts covered by these MSI Viducation to better understand why you need to understand the communities which form your best and most profitable markets.  As you listen to these presentations, don't hesitate to contact Randy Hlavac at MSI if you have any questions or comments.  We are always ready to assist companies as they improve their ability to develop integrated, meaningful relationships with their customers & prospects.

Marketing Strategies for Tomorrow

Your Changing Marketplace    B-2-B and B-2-C marketplaces are changing.  Take 5 minutes & listen to what the experts have identified as the most important issues confronting marketers today.

Push & Pull Marketing Explained   Push and pull marketing are not two opposing strategies but two related but different ways to impact your high value markets.  Take 5 minutes to see the importance of considering "both sides" of marketing to your high value communities

Community Marketing

Communities & How They Work   View this 5 minute video discussing communities & why they are critical to your marketing success

Articles & Presentations

Presentation made in 2007 to the Circulation Management convention for the Direct Marketing Association on trends in the marketplace and the rationale & steps needed to identify & build relationships with high value communities

Circulation Management June 2007

Read & Discuss Community Marketing

Each month, Randy Hlavac addresses key web and other topics on his Community Marketing blog.  Developed for his Northwestern students and MSI clients, the blog presents observations on effective [and ineffective] marketing strategies & tactics used by web and traditional direct marketers.  Hone your marketing skills & add your perspectives & experiences to the discussion!

Have a question or like to see a proposal to address the marketing issues confronting your company?  Click on the icon or <here> to send us an email with your request.  We will promptly respond to your needs