Thought Leadership - Marketing Expertise - Knowledge Transfer - Proven Results

In 1990, Randy Hlavac founded Marketing Synergy.  From its founding, the company's strategic mission has been to assist clients in developing CRM and database marketing systems designed to enhance customer value and increase market share.  Currently, the company consists of executives and senior consultants with specializations in CRM, database mining, database and web technologies, and data hygiene and enhancement systems.

 

Prior to starting MSI, Randy was Director of Marketing Research Services at MetroMail.  At MetroMail, he created the Data Mining group.  He and his staff were responsible for developing strategic and tactical market measurement and predictive targeting systems for clients including Time Warner, Colonial Penn, and Meredith Publishing.  Randy was also Director of Research and Development at TRW - Target Marketing Services group and an Assistant Vice-President of Database and Analytics at Mutual of Omaha.

In addition to running Marketing Synergy, Randy is also an adjunct professor of Integrated Marketing at Northwestern University.  In his 12 years of teaching, Randy has assisted Northwestern undergraduates in a wide range of majors to develop the strategic and tactical skills necessary to develop, execute, measure, and manage direct and integrated marketing programs for business & consumer focused companies.  Many of his graduates have taken positions in marketing at major advertising agencies, vendors, and integrated marketing companies throughout the world.  Randy teaches at Northwestern's Medill School of Journalism and Integrated Marketing [IMC].

Randy brings to organizations more than 20 years experience in developing and implementing customer-centric marketing systems.  His experience in justifying, defining, developing and implementing direct marketing and database driven marketing, e-commerce, and customer service systems and directing the change management process necessary for success has allowed Marketing Synergy to grow through 'word of mouth' as one client recommends the company to others.

Randy holds an MBA from the University of Nebraska.  In addition to running Marketing Synergy, Randy has been an Adjunct Professor of Integrated Marketing at Northwestern University in Chicago for the last 10 years.  He is also a frequent lecturer and speaker on analytics and the strategic role of direct and integrated marketing for the Chicago Association of Direct Marketers [CADM], the Direct Marketing Association [DMA], numerous DMA specialty groups, and at other area colleges and universities.

 

Randy can be reached at RHlavac@MSINetwork.com or at 630.328.9550