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With 25+ years of educational experience &
involvement & leadership in integrated/direct marketing, MSI has a wealth of
experiences & training seminars to assist your marketing / management teams to
achieve your marketing & business goals. We have proven, high impact
seminars on a wide range of business, marketing, and web topics. If you
want to "fast start" your marketing organization to improve your web, direct, or
sales programs, contact MSI and we can discuss your needs. If we do not
have the solution you seek, we not only will tell you, we will point you toward
others with the skills & seminars you seek.
Click on the Seminars & Training button to
contact us.
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What are
communities? How do they work? How do I identify my high
value communities? How do I create viral & web programs to acquire
& develop communities |
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Marketing success requires you balance
push [direct] and pull [web] marketing to impact your high value
communities. MSI has sessions which show you how to balance these
two important forms of marketing |
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Seminars covering advanced analytics topics including predictive
modeling, community measurement, customer valuation [lifetime value],
market profiling, data assessment, statistical testing, tracking &
measurement, program evaluation & measurement, and other statistical &
marketing database topics. |
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What is in an effective marketing
database? How to create one? How to maintain it?
Integrating & using web & sales data. We have seminars covering
B-2-B and B-2-C marketing database systems |
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Today, companies need
effective Pay per Click and Search Engine Optimization strategies.
This suite of 1/2 day seminars allows your organization to evaluate the
effectiveness of your current programs, identify areas for improvement,
and build the skills necessary to act in those opportunity areas.
A great way to improve your "footprint" within your high value
communities. |
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When you attract a
prospect with specific needs to your site, the WORST thing you can do is
to take them to the home page & hope they find what they are looking
for. Today, a "long" visitation to a site is three clicks ... so
you need to present the right information quickly to each visitor.
Explore how B-2-B and B-2-C companies are using mini-sites, how they
are developed, how they are targeted, and their results. An
important tool for your marketing success |
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Blogs, bulletin boards,
webinars, podcasts, special tools, community involvement pages, and
other new technologies are key to involving your highest value community
members [see communities & how they work on the right]. This 1/2
or full day seminar is designed to show how companies are using these
technologies to actively involve their best communities & community
members & keep them returning to their site ... frequently. |
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We have other topics or
can develop a specific solution to meet your marketing needs.
Contact MSI and let us know what you would like to cover in a training
or management education program. |
What people say about
MSI's training seminars
Community Marketing Summit - B-2-B
Publisher
Randy
was great. What a dynamic speaker. Came out with some good ideas I plan
to test.
I thought the
quality of the presentations was excellent! Definitely a
worthwhile day.
The summit was
very good and useful. It was time well spent and I would attend
another one
The summit was
well organized, in-depth and well presented - I liked that there was no
fluff.
Measurement & Analytics Seminar - B-2-B and B-2-C marketers
The speaker was
excellent and his communication/delivery was very easy to follow and
stay interested in the material being covered (and we covered a lot!).
Using real
client experiences to help us understand analytical applications.
Really flowed - just enough detail
Explaining
points through examples. Live programs and numbers makes it more
interesting
Extremely
knowledgeable presenter. In depth knowledge and experiences. Many
thorough examples
All of the
information presented was useful to day-to-day understanding of clients
and trying to understand what drives them.
Performance
measures, tactical analysis - interesting, applicable topics.
Instructor was effective in presenting the topics and using real-life
examples to reinforce his points.
Touching & Acquiring your Markets using SEO, PPC, and Pull Marketing
Strategies - B-to-C Marketers
While it was fast
paced, Randy was so incredibly likeable, funny and informative that he
kept my attention. He is really a dynamic speaker
Push vs. pull
marketing discussion – it help me realize which one my clients are and
why we communicate to customers the way we do
Randy did an
excellent job on the presentation and on concepts in the real terms.
The examples and case studies were very useful
Randy held your
attention w/his specific examples and added humor, which is important
Speaking Engagements 2006-2007
Direct
Marketing Association [DMA] National Convention - Identifying & Connecting
with High Value Communities
Chicago
Association of Direct Marketing [CADM] Non-Profit Seminar - Community Market
Development
Chicago
Association of Direct Marketing [CADM] Conference - SEO & PPC Marketing
American
Marketing Association - Tampa seminar - Market to your High Value
Communities
Access
Intelligence - Publishing Seminar - Community Marketing - Trends,
Strategies, & Tactics
Experian
corporation - Financial & statistical measures for integrated marketers
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