Marketing Synergy was founded in 1990 to assist B-2-B and B-2-C direct marketing clients in developing highly targeted, profitable programs for their products and services. While many companies offer creative & communication services to develop direct & integrated marketing programs, MSI focused on matching these capabilities with best-of-breed analytics, database, and measurement tools to ensure each program is cost effective, profitable, and identifying the best target markets for our clients. In developing your marketing programs, we are dedicated to developing the best targeting & marketing programs to maximize your market share, prove these concepts in limited investment pilot programs, and then educate & train your marketing team to manage the program for the future. Our goal is to lead, educate, and then assist your marketing team as they address marketing in our new “electronic” marketplace.
As marketing changed in the 90′s to best use new electronic marketing media – web, internet, mobile – MSI evolved to lead companies in how to best identify and build their high value target markets. While direct marketing uses “push” marketing to interrupt prospects with email, direct mail, telemarketed, or other communications devices and needs to build a need to sell your product, electronic marketing focuses on connecting with prospect with known needs & in active search mode to quickly provide them the information, products, and services they need. To accomplish this “pull” type of marketing, new ways to target, measure, & develop markets needed to be created. Marketing Synergy is a leader in creating community marketing programs designed to sense & value, touch, engage, collaborate, & learn from the unique, high value communities most valuable to your company.
Because Marketing Synergy is a virtual company, we have formed collalitions with some of the best integrated marketers, social marketing experts, database developers, list, and target marketing specialists in the US. This gives the flexibility to create expert teams with the exact resources you need to increase market share and grow your company’s profits. In addition, our focus on creating quick to market, lower cost pilot projects means we can identify the marketing actions you need to take without a heavily “up front” investment. This allows you to move to market and prove new integrated marketing concepts with minimal investment.
If you want to see how Marketing Synergy can quickly improve your marketing and web programs, email or call us at 630.328.9550. We will answer your questions with no pressure and your information will not be used for any marketing purposes. Contact or give us a call to see how we can assist you in achieving your marketing goals.
