Randy also teaches in the Professional Studies program where he teaches Content Curation and Digital Marketing. In addition to teaching, Randy is head of the OmniChannel Initiative designed to use the expertise and new technologies of IBM to help teach marketers and engineers how they can improve a business or marketing program.
Randy is also the author of the 2014 book – Social IMC – Social Strategies with Bottom-line ROI. Designed for both business and education, the book outlines the 3 strategies used by companies today to impact target markets using social and mobile technologies. The book gives you the goals, metrics, methodologies, and best practices to build high impact, measurable social marketing programs linked to your sales and marketing systems. The book is available in print or electronic versions through Amazon. Currently, Randy is finalizing the second edition of Social IMC which will be announced early in 2019.
Randy has also made immense contributions to Northwestern’s teaching and learning technologies. He is currently helping prototype distance learning at the university, and is participating in a MOOC (Massive Open Online Course) on Content Strategy for Professionals. Randy also designed and developed an Online Specialization titled Social Media Marketing. It is one of the largest online specializations in the world with over 125,000 students. This course is also offered through Coursera.