Started in 1990, Marketing Synergy, Inc [MSI] is a consultancy which specializes in consulting projects and training designed to improve a company’s marketing and business performance. We have a “laser-focus” on metrics and analytics to generate competitive and consumer insights to drive your business strategy. This allows the company to measure the business impact of your digital marketing programs and identify inefficiencies in your current programs and design solutions to continually improve bottom-line performance.
We also help you to identify opportunities to gain competitive advantage in the high value markets you want to develop. We work with business [B2B] and consumer [B2C] focused organizations ranging from start-ups to the Fortune 100. In addition to consulting, Randy performs training seminars on a broad range of direct, social and mobile marketing as well as how best to manage relationships using KPIs, performance funnels, tracking systems, and marketing databases.
In addition to being President of Marketing Synergy, Randy has taught marketing and marketing management in the Northwestern University in several of its world-renown colleges. In the Medill Integrated Marketing Communications [IMC] program, Randy teaches Digital, Social and Mobile Marketing to graduate and undergraduate on-ground and online students. In the McCormick Graduate Engineering program, he teaches Digital Marketing for Engineers and Entrepreneurs. The course is designed help students develop their professional online persona as well as learn how to design, develop and cost justify a holistic, integrated digital marketing program for a company.
Randy also teaches in the Professional Studies program where he teaches Content Curation and Digital Marketing. In addition to teaching, Randy is head of the OmniChannel Initiative designed to use the expertise and new technologies of IBM to help teach marketers and engineers how they can improve a business or marketing program.
Randy is also the author of the 2014 book – Social IMC – Social Strategies with Bottom-line ROI. Designed for both business and education, the book outlines the 3 strategies used by companies today to impact target markets using social and mobile technologies. The book gives you the goals, metrics, methodologies, and best practices to build high impact, measurable social marketing programs linked to your sales and marketing systems. The book is available in print or electronic versions through Amazon. Currently, Randy is finalizing the second edition of Social IMC which will be announced early in 2019.
Randy has also made immense contributions to Northwestern’s teaching and learning technologies. He is currently helping prototype distance learning at the university, and is participating in a MOOC (Massive Open Online Course) on Content Strategy for Professionals. Randy also designed and developed an Online Specialization titled Social Media Marketing. It is one of the largest online specializations in the world with over 125,000 students. This course is also offered through Coursera.