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Collaborate with Communities -
Collaboration involves developing two-way communications with key community
members. In this stage, you develop your high involvement community
members to become "evangelicals" for your company [viral marketing] & give
them a forum to demonstrate their expertise. Using blog sites,
bulletin boards, surveys, and other tools, you can develop continually
changing content on your website - a key to bringing customers & prospects
back frequently.
Click on this step to ask us about how collaboration would increase market
share & profitability in your high value communities.
| Blog Sites |
Blogs are extremely effective in presenting key
topics to community members and asking them for their opinions.
The key is to create blogs which are easy to maintain, topical, and
focused on key community members. The objective is to engage the
highly active community members & community experts in a dialog with you |
| Bulletin Boards |
Bulletin boards are similar to blogs in their
engagement capabilities. It allows you to structure topic areas to
allow community members to "cruise" many areas to find areas they would
like to provide commentary and their expertise. |
| Video & Powerpoint Presentations |
A lot of our clients don't have the time to write
blogs, articles for the websites, and other collateral material.
However, give them a few Powerpoint slides on a topic & 5-10 minutes and
they can talk on important topics impacting their company or their
industry. MSI can show you low cost, easy to use, and effective
tools & techniques to use these types of systems to increase the
effectiveness & relevancy of your website & to engage with your high
value communities in a two-way dialog. |
| Community Involvement
Areas |
For some communities, providing them with a way to
fulfill their community communication needs is a great way to attract
them to your website and to keep them coming back. Ask us about
cases similar to your company to see how these strategies would work for
you. |
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