Marketing Synergy can tailor a program to meet your needs and your budget. We can provide business and market consulting designed to address your business challenges with measurable results. We use our training and systems expertise to train your staff to more effectively develop your marketing programs.
Here are key consulting project areas where we can help your company:
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Social Marketing
- Social Marketing with bottom-line results
- Social Monitoring
- Crisis Detection
- Social Interception Marketing
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Marketing Database and Marketing Systems
- Integrating social and web marketing with your marketing database
- Marketing database development
- Interactive web marketing using the marketing database system
- Enhancement systems
- Hygiene systems
- In-house versus outsourced options
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Marketing Analytics
- Testing & Measurement systems
- Predicting customer behaviors
- Primary research to define your highest value markets
- Creating high value customer segments to drive your acquisition and relationship marketing efforts
- Market profiles to create personas for web and social marketing
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Market Strategy Development
- Analyzing your industry and assessing your competitors
- Creating the marketing plan
- Product management – branding & positioning
- New product development
- New channel development – social, mobile, web and other new technologies
- Project management
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Website Development
- Research/competitive assessment
- Content development and design
- Search engine optimization
- Pay per Click
- Interactive web systems
- Website measurement & analytics systems
- Message and offer testing on the web
