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Engaging Communities -
Regardless of whether they are visiting your website, calling customer
service, or responding to an offer, you need to develop a dialog with your
prospects & customers and use this information to most effectively meet
their needs. Engagement programs are designed to impact community
members with key programs & information to cause them to remain on your
site, encourage them to provide you with information to better meet their
needs, and to provide timely, changing information to ensure they return
frequently to update themselves on key community information. MSI has
found the following are extremely effective in engaging b-2-b and b-2-c
community members:
| Touchpoint Forms &
Databases |
In our community marketing programs, our objective is
to have 100% of all web visitors elect to provide you with key
information to assist you to meet their needs. We have developed
opt-in e-newsletter programs, special tools, special information
sections, and other strategies designed to engage community members and
provide them with a reason to interact with you to build your database
while meeting their needs. MSI can provide you with the strategic
direction to build effective programs and the tactical expertise to
develop, maintain, and enhance your marketing database information. |
| E-newsletter Programs
[Opt in] |
E-newsletters are an excellent way to maintain
contact with key community members. These e-newsletters are useful
because they allow the company to provide key information to community
members while "soft selling" your products, services, and expertise.
Done correctly, these e-newsletter programs create a two-way dialog
between you and the community members & allow you to "be there" when
they are ready to purchase. |
| Community Tools |
Tools which make it easier for a community member to
identify the best solutions to their needs are excellent ways to
increase your value to the community. They are also opportunities
for you to engage community members & encourage them to provide you with
key information from which to grow a relationship. We have found
creating tools designed for specific communities to be one of the best
ways to interact with community members in both b-2-b and b-2-c
applications. Ask us how! |
| News & Information |
White papers, special presentations [written, verbal,
& video], and community information are great ways to attract community
members frequently to your site and engage them. Place some of
this information behind a registration "wall" and you also have a way to
collect key information on visitors seeking community information.
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| Surveys & Activities |
MSI client's use surveys embedded in e-newsletters
and other surveys to engage community members and encourage them to
return to the site. Ask us about the effectiveness of these
programs. |
If you want to learn more about engaging communities or have a
question on any of our engagement programs, click on Engaging Communities.
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