Free Online Presentations
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How to use Social Mention – Social Mention is a free social monitoring system that produces useful information on about you and your competition.
See how to use it by viewing this free video from Marketing Synergy: |
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Alltop, Mashable, and Technorati are three social monitoring and social marketing resources you need to know about.
See a video from Marketing Synergy: |
Popular Whitepapers and Videos
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Not-for-Profit Social IMC marketing – How NFP companies can use social media to drive business and increase donations. This presents Marketing Synergy’s Social IMC program and what it can do for you. |
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Social Media Week is a worldwide, 12 city weeklong celebration of social media and social marketing. Randy Hlavac’s class was one of three college and universities asked to present this year. The presentation is on how to do social marketing with bottom-line measured results and shows one Not for Profit and one For Profit example of our Social IMC system being used by real clients today. |
Books We Recommend
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The Cluetrain Manifesto – A book predicting the return of conversation to the marketing mix. Today, we teach the power of storytelling
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Web Analytics – an Hour a Day by Avinash Kaushik – A great way to see the power of web analytics to drive your business Also see his blog at Occam’s Razor |
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Convergence Cultureby Henry Jenkins. The clash of old and new media today. Great book. |
Blog Articles
Social Customer Service vs. Community Engagement -Social Media Monitoring and Engagement- Radian6
