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WHAT COULD BE BETTER THAN FREE
STUFF???
At Marketing Synergy, we are always on the lookout for
important marketing and web tools which our clients can use for free to improve
their marketing efforts. While you might think these tools are poor
performers or incomplete versions of tools you need to pay for ... you would be
wrong. These are highly effective, best of breed type tools you can use to
immediately impact the effectiveness of your marketing efforts. Take a few
minutes to explore and test them. You'll be impressed with their
performance. I post them as soon as I find and test them.
ENJOY &
PROFIT!
 If
you know of a free service which would assist marketers in using web & other
services, let us know by clicking on the Ask buttons on this page. Thanks
for helping make this page a more useful resource for marketers
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Applications |
Links |
| Google E-mail |
While you might think of it as only a free email
service, having a Google account "opens the door" to a number of free
services. Open one today & get ready for some fun & profitable
additions to your marketing and web services. Plus it's a great
email service too. Get this first to make some of the others
easier |
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| Google Analytics |
Want to know who is visiting your site, the best
search terms which attract your markets, & where they are going within
your site. Then you need the free Google Analytics tool. You
simply add some text [which they provide] to your HTML [cut & paste] and
then watch the results. It is a GREAT suite of web analytics which
rivals the best in the business. AND ITS FREE! Use your
Google E-mail address to sign up. |
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| Google Docs |
Road warrior who needs files on the road? Doing
a project with people in multiple locations? Then you need Google
Docs. I now use this nearly in place of my Microsoft suite as it
can do everything my computer does...and I can access it anywhere in the
world. GREAT TOOL! Use your Google E-mail address to sign
up. |
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| Google Blogs |
You need to monitor the Blog world to see what is
being said about you. Go to Google Blogs and type your company
name in quotes. Same for the names of your key officers & your
products. Check your competitors too. See which blogs may be
attracting your target communities and what they are saying about them. |
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| Meta Tag Checker |
Want to "spy" on the competition? Then open
this meta-tag checker, enter their website location, and look at how
they are targeting their markets with their search criteria. Check
your home page & read the critique of the site. Now check key
product & information pages of your site & your competitors. Learn
from their search criteria. Use it to improve & enhance your own.
REMEMBER, WE CAN HELP YOU DO THIS IF YOU NEED HELP. But this is a
great tool to get started. In the industry, checking your
competitors site is called "scrapping the competition's website" |
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| Blogger |
Blogger is one of the best of the FREE blog sites.
Make a blog site for you and your family. Once you know it works,
make one for your company & you. Make another on a timely or
controversial topic in your industry. Do more. Have fun.
Interact with your customers & "hear" their opinions. Make a blog
on what they dislike / like about your company & products if you REALLY
want to have fun! Use your Google E-mail address to sign up. |
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| Google Video |
Most marketers & managers are too
busy to write articles for the website. So why not record them? One way to post
them on Google Video to stream to your website [see Camtasia for what we
mean]. Even if you don't want to publish, you should check this
out. One of our clients found their competitors were publishing
key technical materials on the site for ANYONE to view. Key
intelligence for nothing but a little time to view a free site.
This is a great place to post private [for your web only] or public [for
everyone & you can include search terms!] videos. Use Camtasia
below for some content to publish here! Use your Google E-mail
address to sign up. |
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| Camtasia |
If you have key thoughts, ideas, or information you
want to communicate to your prospects but don't have the time to write
an article for your website, why not record your thoughts while
displaying a powerpoint slide or two. We find that if you can
create 1 - 3 slides and talk for 5 minutes or less, people love it.
All it takes is software like camtasia, your powerpoint slides [include
a picture of yourself and a link to your company] and a microphone.
Record it using Camtasia, publish it, and send it to Google Video or
directly link to it on your website. You will be on the web with
your words & thoughts in no time. This is REALLY easy software to
use and it costs little if you want to own it. THEY LET YOU TRY
COMTASIA FOR 30 DAYS...ALMOST FREE! |
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Not Free but Great Stuff for
Marketing & Marketers |
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| SubscriberMail |
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| Data University |
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| InfoUSA |
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| Acxiom |
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Associations You Should
Join / Support |
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| DMA |
Direct Marketing Association is a great source of
information, services, & connections. It holds great conferences &
its publications are great to read. |
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| CADM |
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| NCDM |
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| AMA |
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Find
a Free Service to Recommend? Have a
question? Need assistance? Please let me know. THANKS FOR YOUR
HELP! |
