Randy Hlavac – Marketing Futurist – Innovator – Educator – Author
The marketing revolution has begun…or has it? New technologies like social networks, mobile, and community focused websites have shifted control of the marketing process from the company to the individual. However, the challenge for the CMO remains the same – profitably grow our highest value markets.
Randy Hlavac is a marketing futurist who – since 1990 – has worked to integrate new technologies into the marketing strategies & tactics of B2B and B2C companies. He focuses on the bottom-line ROI of new technologies and shows companies how to best grow in a rapidly changing marketplace. Since 2006, Randy and his company MSI has developed and extensively tested the Social Marketing and Scial EKG systems. Both developed to transform social networks into bottom-line, database driven marketing systems for your company.
Reviews of his students and clients show his focus:
“Randy taught us a great method of using social media marketing.” “A great class to help you understand the next generation of marketing and the possibilities available to marketers.” “This class is essential to the IMC program and marketing in today’s world” “It should be a required class since all of the material is very up-to-date and relevant” .
The world of marketing is forever changing and Randy Hlavac is one of a handful of innovators who have focused on developing new technologies into high impact solutions to grow your most profitable markets. From behavioral modeling, to sophisticated product development & marketing segmentation surveys, to marketing database systems designed to measure every investment & purchase at the customer level to social marketing systems designed to produce profitable, measurable results, Randy Hlavac has assisted in developing the strategies and tactics of Integrated Marketing today.
As a thought leader, Randy is a speaker at social & integrated marketing and marketing industry conventions, seminars, and webinars. His company – MSI – develops training sessions on marketing, product development, analytics, and social marketing for Fortune 100 to start-ups to improve their marketing operations. Randy’s articles, blogs, and – soon to be released – social marketing book have provided C-level managers with the information they need to transform their social programs from a sunk cost to a profit center.
A professor of Integrated Marketing at Northwestern’s Medill IMC program, Randy teaches social marketing and social / web analytics to graduate and undergraduate IMC professionals. At Northwestern, he also manages the IMC part-time graduate program and is a frequent speaker on Social IMC and Social EKG topics at Northwestern’s Allen Center for Adult Education. Randy also manages Northwestern Medill’s Part-time Graduate Program.
Prior to starting MSI, Randy focused on the development of analytics and marketing database divisions at Metromail [Experian], TRW Target Marketing Services, and Mutual of Omaha. Randy holds an MBA and multiple education degrees from the University of Nebraska.
Randy can be reached at RHlavac@MSINetwork.com or at 630.328.9550
With extensive experience in sales, marketing, eCommerce, social media, creative services and marketing communications, our firm can help many types of businesses. Our most successful partnerships have been with business owners who have great products and services but can’t afford the expense of a full-time marketing resource to help them grow. Our company provides AFFORDABLE out-sourced marketing support to address both short-term sales opportunities and long-term strategic renewal.
Mark Schaefer on social strategy, blogging, networking and new media marketing
Executive Director Mark Schaefer (click for Professional Credentials PDF) has 28 years of global sales and marketing experience and advanced degrees in business and applied behavioral sciences. He is an award-winning business writer, university lecturer and innovator, receiving seven international patents for new product ideas with Fortune 100 companies. He teaches at Pellissippi State College in Knoxville and serves as an adjunct professor of marketing at Rutgers University. Mark is the author of The Tao of Twitter.
