Predictive Modeling - Engineering your Marketing Results by Product & Channel In today's economic environment, the greater your marketing efficiency, the greater your competitive advantage.  Predictive modeling is an proven, highly effective analytical technique designed to predict response or purchase behaviors for any prospect or customer group.  Predictive models are designed to improve the effectiveness of your current marketing efforts & allow you to more efficiently test new list sources to more quickly grow your market share.  In addition, predictive models from Marketing Synergy provide you with important insights into the key characteristics which define your best and worst markets to develop improved marketing communications & offers to maximize profits. Predictive models use customer purchase, demographic, sociographic, lifestyle, lifestage, past campaigns, and other data to create a targeting system which predicts the likelihood a prospect will purchase your product offer.  The result is a 10 or 20 segment model with prospects scoring a 1 being highly likely to respond and 20 being highly unlikely to respond to the offer.  Marketers use predictive models to eliminate prospects from acquisition and database lists with low response probabilities to focus their investments on the markets with the best performance.  The result is more "bang for the buck" in your current marketing efforts and better investment of your marketing dollars toward the prospects most likely to grow your market share. With a predictive model, the economics of marketing change radically.  A predictive model add descriptive, lifestyle, behavioral, and other data [industry specific or business specific data] to predict the likelihood of purchase of your products & services.  This predictive system then allows you to prioritize prospects or customers based on their likelihood of purchase to focus only on those individuals or businesses with the greatest potential for you.  The control you receive from a predictive model gives you the ability to obtain nearly 100% of all purchases with 70% - 80% of your current marketing investment!  Is creating a predictive model art or science? The "trick" to developing performance models is to use data which is economically and readily available at the time the marketing decisions need to be made.  This means we use different data for acquisition versus customer marketing and different data sources for different marketing channels.  In creating our predictive models, we try different "blocks" of data to build a model with strong and stable performance as well as strong economics.  It is not enough today to simply predict response but the model needs to be built with profits in mind.  You need a system which is efficient, timely to apply, and profitable with the first application. How long will a predictive model work? While it depends on the stability of your marketplace, most models work effectively for several years.  After that time, they generally need to be "tweeked" to refresh their performance.  This is a minor investment and gives the model several more years of effective performance How does Marketing Synergy guarantee the success of my predictive model? At MSI, we don't just build the model but also back or live test it to ensure the system will work in your future marketing efforts.  We also work with you to ensure it works in your next effort and, if there are problems, we will correct the problem = even if we need to rebuild the model - at NO COST to you.  We also work with your production and database teams to train them on how to apply the model & use it for all future marketing efforts.  With an MSI predictive model, it is not just an analytical process but also a production system you can use for all of your future marketing efforts Whether you are targeting businesses, broad consumer markets, or specific niche market segments, predictive modeling can provide you with an cost effective, efficient way to reach your marketing goals.  Whether you are looking for ways to expand your market share, improve cross-selling within your customer database, or better reactivate inactive customers, a predictive model from Marketing Synergy may be your solution.   To request a predictive modeling proposal, click