MSI Marketing Stimulus Package [formerly called Marketing EKG]   To grow market share and profits today, you need to effectively develop new channels like social media, mobile, and aggregator sites while improving your current offers through better targeting of your most valuable markets.  This means you need an expert review of your web and marketing programs, segmentation of your markets based on value and their sociographic dimensions, and a plan which develops key measures and forecasts to build your company's results across all channels.  You need to boost your marketing program to new levels with the MSI Marketing Stimulus Package. What's in a Marketing Stimulus Package? With the MSI Marketing Stimulus Package, your company will receive: Persona Value Segmentation - Sociographic [social media / web / community tendencies], demographic, lifestyle, and life stage data will be used to create persona segments with unique lifetime values, purchase patterns, and channel preferences for your products and services.  This analysis will highlight your most valuable & most growable market segments, who they are and how they use new and traditional media, their product preferences, and your current market share.  We determine what triggers each segment to action on the web, the drivers which determine the strength of their needs, where they go for expertise within your industry, and much more.  These new insights and the resulting persona-based targeting system will be used to develop acquisition and relationship marketing efforts using the media most likely to reach each persona value segment. "Best of Breed" Market Evaluations - We will review each of your marketing programs and your website and compare it to the persona segments and the performance of other companies in your industry.  These insights will be used to develop an action plan to improve the performance of current programs and the website.  We will also identify new media opportunities based on the needs, wants, and social preferences of your highest value persona segments.  We will also recommend database and web analytics tools and systems to improve your ability to measure your markets and the results of your marketing efforts. Marketing Action Plan - Existing programs and new opportunities will be integrated into a marketing plan for your company.  Each  recommendation will be developed and presented with its ROI, development timelines and requirements, and forecast results so you can see each ones impact on your company's goals.  This action plan will include both your traditional integrated marketing programs as well as new technologies preferred by your most valuable and growable market segments.  How do I know if we need a Marketing Stimulus Package? How effectively can you answer the following questions? Do you know the characteristics, size, and potential for the super users, brand advocates and brand apostles who influence and virally spread the message about our products and services? Are you aware of what triggers which moves a prospect to active search on the internet, how long they remain in search mode, the websites, blogs, and social media sources they will use, and what they are seeking to make a decision? Have you been successful in linking our web and our traditional prospects/customers and actively collect their sociographic needs on our marketing database system to classify, target, and message them more effectively? Do you know the questions you need to ask of web cruisers to determine their persona segment & take them to web pages specially developed to give them the information, tools, and collaborative / social capabilities to transform them into customers? Do you know the size, characteristics, and your share of your most valuable and growable market segments? Do you know the product purchase lifecycle of each persona segment on your database and their channel preferences for information and to purchase? Are you aware of the ways your best markets are using social media and which social sites attract and involve them? Do you have a detailed, ROI focused marketing action plan to develop existing and new media to boost your marketing programs to the next level? These are the objectives of our innovative Marketing Stimulus Package.   Now is the time for a Marketing Stimulus Package Now is the time to better understand the social media and web needs of your customers and prospects and to develop high impact persona value segments to aggressively grow your most profitable markets.   Build market share & more effectively develop the new media used by more and more of your prospects and customers everyday with the MSI Marketing Stimulus Package.  Learn more about it by clicking  and requesting a free proposal on a customized package to meet your marketing needs