Customer and Response Profiles To develop the most effective data-driven marketing campaigns, you need to describe and understand your customers and most response prospects.  Customer and response profiles use an extract of a campaign or database sample to provide us with behavior information and an overlay of household / business and consumer level demographics from our business partners.  We then use statistical tecniques including factor and cluster analyses and creation of proprietary household descriptive variables to analyze your customers or responsive prospects.  By ahalyzing their behavioral, demographic, psychographic, lifestyle, or lifestage characteristics, we present your with a description of your best and worst customers / prospects and classify / quantify them for marketing development.  The result is an effective marekting tool that can be used to drive cross-sell and acquisition marketing programs and best match your products & services to the unique markets you are target.  It often opens up new marketing opportunities for a company to develop while improving the effectiveness of your current marketing efforts. For the past 25 years, Marketing Synergy has developed and deployed the following types of marketing profiles for our clients database and acquisition efforts: Best Customer Profiling What are the charactieristics of your best customers?  What do they purchase...and in what order?  How long do they remain active with your company?  Are there differences based on different types of households / businesses?  What did they look like at point of acquisition?  Are there differences by acquisition marketing channel?  Answering these questions and more is the focus of a best customer profiling project.  In this project, we take your customer database, enhance it with overlay data, identify individuals and households among your transactional data, and begin our analysis.  The result is a definition of your unique markets, quantification of their value to your company, and an analysis of "who they are" and "how and what they are purchasing from you.   From this analysis, you can immediately being better targeting your current cross-sell efforts to focus on your most productive markets and - more importantly - you will being to see new marketing opportunities to build relationships with your most growable & attractive market segments. Impact both your acquisition and retention marketing programs with a Best Customer Profile from Marketing Synergy.  Learn more by clicking    Response Profiling Response profiles take the individuals you marketed to in a email, direct mail, telemarketing or other targeted effort and - from your transaction marketing database - those who actually purchased from the marketing campaign.  We then add prior purchase data from your database and overlay the file with household / business and individual descriptive data for the response profile analysis. The response profile examines the demographic, lifestyle, lifestage, psychographic and past purchase behavioral data to create a concise, comprehensive description of the individuals most and least likely to respond to your marketing campaign.  With the results of a response profile, marketers 1] improve the targeting of their current campaigns by refining their segmentation criteria to focus on the most responsive market segments, 2] better identify new list sources and name selection criteria, and 3] better match other products to those least likely to respond to the campaign.  Response profiles - like predictive models - give you the targeting capabilities to IMMEDIATELY impact your marketing programs. Improve your marketing programs today with a response profile from Marketing Synergy.  Learn more by clicking  Custom Segmentation Some companies need a custom-designed segmentation system to best target their integrated marketing, website, community, and social media marketing efforts.  To see our custom-segmentation expertise, examine the Persona Value Clusters from Marketing Synergy.  They are cluster system designed to develop a unique segmentation system designed to immediately impact all of your marketing initiatives.