Web analytics consulting to improve your site and campaigns Marketing Synergy uses advanced web analytics to assess the effectiveness of your web site and your SEO and pay per click campaigns [PPC]. We move well beyond standard web traffic reporting, as our web analytics services will help you understand how your site can be improved to convert visitors into leads and customers. Our analysts are trained by Omniture and Google Analytics to develop the insights, reports, and findings you need to improve the performance of your web marketing efforts.  We will use these types of resources to assist your company in building a website which attracts and engages your most valuable target markets.  Pricing: Our initial web analytics reports range from $500 to $3,000. Our ongoing analytic reports can be executed in monthly or quarterly blocks, depending on your traffic volume, and site depth. These ongoing reports start at $500. Flexible web analytics solutions Our team can provide differing solutions to meet your business needs. We can provide full service web analytics consulting, where we take full control of your analytics needs, and provide ongoing reporting and recommendations based on your company's needs. For clients who are simply looking to get more out of their existing analytics setup or would like help gaining more actionable insights from their website statistics, our team can provide one time or ongoing web site analytics consulting centered around your needs and goals. Full service web analytics For companies who would prefer to have MSI handle the entirety of their web analytics campaign, we provide ongoing reporting that will focus on: Development of appropriate web metrics that align with your business goals Using web statistics to better understand user behavior and activity on key goal pages Analysis of web traffic sources to gauge how users are reaching your web site Search engine keywords and phrases being used to find the website, and corresponding visitor activity Conversion and ROI tracking to measure how many visitors are taking actions such as becoming members, making a purchase, or completing a form. The sample report below details clicks and revenue generated from three pay per click campaigns A review of your market segments and a corresponding web site behavior analysis for those segments to understand how these different groups currently use the site and how you can better customize their web experience In depth analysis of typical paths visitors are utilizing to navigate the site, including forward and reverse paths to key outcome pages Recommendations on site navigation and content refinements to help drive business goals Path analysis to see how users move to and from specific pages of interest   To learn more about the web analytics programs of MSI, click