Provide custom solutions to each B2B and B2C client based on their goals & the abilities of their staff
We are not an over-our-clients-head marketing firm. Our approach is to build an understanding of your business, your measures of success and work as a true partner to ensure your success. We are not interested in short-term, low ROI results. We use our 25+ years expertise to tailor a business plan to meet your needs, your budget, and your goals. Whether you are a start-up or established, focused on businesses or consumers, the MSI Alliance team can move your forward to more effectively and efficiently achieve your business and marketing objectives.
To learn more about our program management and agency skills, click .jpg)
MSI Alliance Partners
Most MSI Alliance projects start with small scale but statistically reliable pilot projects designed to show the market potential of our integrated marketing programs. We don't require large scale investments and hope for results. Rather, we use advanced analytics, primary and secondary data, our database expertise, and our market branding & communications skills to identify your most high profit opportunities and then create pilot projects to show you their effectiveness.
Most of our MSI Alliance projects start with a low cost market evaluation from our management team. To learn more about our MSI Alliance programs to see how they would work for you, click on the contact form and let us know your interest.
Marketing Synergy [MSI] - Randy Hlavac - CEO
Started in 1991, Marketing Synergy's primary expertise is in web and database analytics and marketing database systems. We are experts in identifying, defining, & targeting the unique business or consumer markets with the most value or potential value to your company. We can then build or assist you in building the marketing database, web database, and other information systems you need to target, measure, and analyze your customer and prospect markets. MSI uses our analytics, web, and marketing expertise to form a marketing team tailored to your marketing opportunities & needs.
In addition to running Marketing Synergy, Randy is also an instructor of integrated marketing and web analytics at Northwestern University. His undergraduate marketing classes also participate in the Omniture web analytics competition each summer.
HT&E Agency - Tony Everett - President
For the past 15 years, MSI has worked with ht&e and with the principals when they worked at DONER Advertising to create highly targeted, profitable integrated marketing programs for business and consumer marketing companies. We have experience working with companies like Ameriane Express [Europe], Cannon Insurnace, Barclay's Bank, Prudential Healthcare, the AARP, Eckerd Drug Company, Scudder/Kemper Investments, Aegon Insurance, The Automobile Association [UK], Sylvan Learning Centers, Mazda North America, ADT Security Systems, AOL, and other companies. ht&e's President - Tony Everett - has worked in integrated marketing for over 25 years in both the US and the UK. He started DONER Direct [Baltimore / Detroit] in 1984 and is an expert in integrated marketing and was a pioneer in the development of direct response television.
BUZZPOINT MARKETING BuzzPoint Marketing - Jeffrey Applebaum - Managing Partner
Started in 2005, BuzzPoint Marketing is one of the primier social marketing agencies in the country. From their primary offices in Hollywood California, the company manages some of the largest social marketing programs for companies including Coldwell Banker, Warner Brothers, Safran Digital Group, and others. Their President - Jeffrey Applebaum - is a frequent speaker at web and social marketing conferences and is a leader in the use of social media sites to create buzz, engage communities, and move them from prospect to customer for their clients. BuzzPoint Marketing is known as an agency which sets comprehensive metrics for their client's programs and then guarantee they will reach their social marketing goals with their program.
Buzzpoint web experts work with the alliance to build social marketing programs, community web pages, and SEO/PPC programs designed to attract, engage, interact, and sell your most valuable target markets. Located in LA, Buzzpoint Marketing experts work in the entertainment, movie, and web video markets to build social marketing programs
Data University - Mark Graham - President
Data University provides training, list, and direct marketing expertise to the MSI Alliance. DataUniversity is an integrated marketing education company run by Mark Graham. He provides the MSI Alliance with the video, audio, and delivery systems to allow us to interact, train and develop your marketing, senior management and/or sales organizations to better develop and execute integrated marketing programs.
In addition to his educational expertise, Mark and his organization are experts in lists, data, and analytics. They assist MSI researchers in developing and enhancing marketing database systems to better classify, define, and target your unique customer and prospect persona segments. Mark has been in integrated marketing for over 25 years and is currently an instructor of integrated marketing and marketing analytics at the University of Nebraska.
Other Alliance Partners
Acxiom - We use data and data standardization products from Acxiom and have worked with them to develop new descriptive business and consumer variables to better define unique behavior segments
Experian - We use data and data services from Experian and have trained many of their sales and marketing teams to better use web and database analytics to define key market segments and predict purchase behaviors
Yankelovich - We have used Yankelovich data to target key consumer segments
NFO - We use NFO for web surveys to gather primary research to create persona segments & understand their needs, wants, and web cruising patterns
Audience Identification - We use AII for data overlay and data services.
Omniture - We are partners with Omnitures to use their web monitoring systems to analyze & improve our client's websites and sales pages. We also teach Omniture at Northwestern.
Google Analytics - We work with Google Analytics to both use them in our Northwestern classes and to use them to improve our clients websites
Oracle, Microsoft & CRM/Epiphany - We are partners with these organizations for marketing database and analytics systems. We use their systems to both analyze key markets and execute integrated marketing programs.
SAS / SPSS - We are long-term partners with both of these providers of the world's best analytics software
MSI Integrated Agency Services
