Interesting Articles on Marketing, Web, and Analytics   Internet Radio and e-Readership are rising  John Biggs at CrunchGear presents the results of an interesting survey on internet radio and e-readers.  Take a look at the powerpoint in the middle of the article.  Interesting stuff. Do Fortune 100 Companies Need a Twittervention?  An interesting article from an interesting website - Marketing Charts.  Also, take a moment to look at their charts of key industries and their usage of the internet.    "Obama-nize" your Company   Sites like TechPresident show how marketing databases, customized web apps, customized web technologies and social media can all come together into a seamless way of involving your best targets.  Keep an eye on TechPresident - especially around holidays - to see how they involve & interact with their base.  Interesting stuff! Want to see an example of using video to create a customized message to a prospect or customer?  Click here and see an example from techPresident for the holidays.  Great way to use technology to make 1-to-1 connections with your markets. Social Media Books   Christina Warren has a nice set of books you should read on Social Media.  Read the comments as well for other books used by individuals teaching social media.  Nice list  Social Media   Mike Laurie published an interesting article on how Social Media has changed the way we relate to each other, to media, to information and towards institutions.  Interesting read   Managing Abundance  As technologies advance, often what is scarce become abundant.  For example, older marketing databases often use complex coding structures to capture a great deal of information.  This was done to minimize the size of the database.  However, today, buying memory and storage space is very cheap and always getting cheaper....while the cost to train staff to understand complex coding structures is scarce and costly.  In this article from this month's issue of Wired magazine, Chris Anderson discusses how business are impacted by their inability to identify and manage abundance.   The Year the Media Died  A fun and [somewhat] accurate perspective on the impact of the web & social media on marketing.  It is a youtube video from L McDuff        Double Listings on Google  Double listings on Google are great ways to positively impact your click-through rates.  See an interesting blog on how to do it from Netvantage Marketing    Try Google Local Business Advertising    Google's Local Business Advertising is a great, free way to increase business on your site.  Click <here> to read Joe Ford's article on developing this effective link. Books and Information     Great web analytics book    tThis book by Avinash Kaushik is one of the best web analytics book we have found for our undergrad and graduate students at Northwestern.  It is easy to read, simple to implement, and provides readers with many tips and techniques to improve the effectiveness of their website.  If you have never explored analytic systems and what they can tell you about your site and your markets, you should explore this book.