Whether or not you monitor social media, there is a 24 x 7 conversation going on about your company, your competitors, your products, & more in the “social cloud”. To begin to harness the power of the social cloud, you need to better the communities that contain your most profitable prospects and what they are talking about. In today’s social marketplace, what you don’t know WILL hurt you. This is why MSI developed the Social EKG.
What is a Social EKG?
The Social EKG is a fast, effective project that provides the senior and marketing management with the social insights you need to develop high impact social marketing programs. It tells you:
- Who are the influential bloggers & sites which are discussing your industry, products & services?
- What are the topics of conversation - especially when they use your name or the names of your major competitors?
- When they mention you, is the mention positive or negative and does it vary by topic?
- What is the nature of the conversation when they mention your competitors?
- Is the trend of the social discussion growing and, if so, is it growing for you or your competition?
- How big is the conversation and what do you recommend we do to begin growing our market share?
Our Social EKG identifies conversations from all over the social cloud to identify the sources of the buzz about you, your products and your competition. We then work with you to identify how to transform this data into strategies and tactics to increase your market share and best manage your brand in the new social marketplace.
Get Started with a Social EKG
A Social EKG is fast, low cost, and is an effective first step in learning what social marketing can do for you. Click here to start learning more about the Social EKG from Marketing Synergy and how it can quickly improve your company’s bottom line performance.
