Today, social media is being used by marketing in three ways. First, Facebook and Twitter [and others] are being used to engage in individual conversations with prospects and customers. Second, social monitoring systems are being used to detect negative conversations in the social cloud and manage them to avoid crises which are false and due to uninformed social commenters [bloggers]. Finally, more advanced companies are using social networks to market their goods and services. This is the specialty of Marketing Synergy.
With Social Marketing, your business can achieve the types of measurable goals which drive all of your marketing programs. While we monitor “friends” and “re-tweets” and other social measures, our programs are designed to:
- Fill your marketing database with new prospects
- Build in monitoring and measurement systems to evaluate your community efforts & learn how best to connect with its members
- Develop web communities with content designed to engage, inform & entertain your high value prospects and keep them coming back for more
- Integrate traditional IMC, social, mobile, and web channels to continually expand your reach into your most profitable markets
At Marketing Synergy, we view social marketing as a competitive weapon you can use to quick gain market share within your most “growable” and most profitable market segments.
How can We get Started in Social Marketing
Over the last 4 years, Marketing Synergy has worked with Northwestern University to build a social business model with ROI. Called Social IMC, it is a step-by-step process which creates, deploys and monetizes your social marketing program. It quickly creates social programs which produce results from the first day they are deployed. Results you can show in the boardroom with measures your CFO will love … ROI, breakeven, revenues produced by social. It makes social marketing just another channel – a VERY POWERFUL channel – but just another channel to allow you to find, engage, and sell prospects and increase lifetime value with your current customer base.
Social IMC is used as the base for the development of social marketing programs at Northwestern’s Medill. IMC program. We have successfully developed Social IMC programs large for-profit and not-for-profit companies like Amazon.com, CIGNA, ONE.org to small start-ups like N3DBioSciences, Naperville Jewelry and Loan, and HomeMade Pizza. Each company has developed an effective, payback focused social marketing programs scoped to their budgets and availability to invest in this new media. We will work with you to develop projects which move your quickly forward within the investment limitations of your company.
Make you social programs a source of bottom-line profits with a Social Marketing program from Marketing Synergy. Contact us to learn more about how a Social EKG can quickly impact your bottom-line.
