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Touching Communities -
For companies who already have identified their key communities or those
completing a Community Sensing project, the next step is to develop
strategies & tactics to touch key communities. In developing your
community "touch" strategies, MSI works with you to develop the following
marketing capabilities & programs necessary to touch key communities.
The following are the types of programs we offer to improve your ability to
reach your high value communities. If you want to discuss any of these
programs or have questions, click on the "touching communities" headline and
ask us your question.
| Community Mini-Sites |
Mini-sites are small web sites designed to
immediately connect with a specific community. In creating a
mini-site, we develop information, graphics, products, and services
which best meet the community needs & desires. These sites become
the focal point of all community marketing activities & destination
sites for all community marketing programs [PPC, SEO, banner, etc.] |
| Search Engine
Optimization [SEO] & Pay per Click [PPC] Programs |
SEO programs are designed to develop the appropriate
terms & components on your mini-site to improve organic search results
for key communities. MSI develops key SEO terms for each of the
mini-site pages & the main pages on the website and then develops the
accounts & performs the site submission to get you started. In our
most popular program, we get your system established & your accounts
running, train your IT and marketing teams, and then turn the system
over to you.
PPC programs are an excellent way to impact key
communities with minimal investment. Most of our start-up clients
opt for PPC / SEO as their first project with MSI. In a PPC
program, we create the entire program for Google and make a minimal
investment [$50 - $100 per month] for a 6 month period to show you the
results. We install analytics on your website [if you don't have
it] to track results &, after results are proven, transition the entire
program back to you for on-going maintenance. We can also continue
to manage the program - and do for some clients. SEO & PPC are an
excellent way to begin thinking and impact communities & attracting them
to your company's website or communities mini-sites |
| E-mail & direct
acquisition programs |
Many companies want to use "push" marketing
techniques to increase their impact in key communities. MSI can
manage these programs or provide you with the support necessary to
augment your current marketing team. We can 1] develop and acquire
your targeted lists, 2] develop testing & measures, 3] develop the
creative materials, 4] develop landing pages, 5] develop forms and
required databases for action elements, and 6] assist you in executing
the program & reading the results. We have a strong background in
developing direct & email programs which produce results. |
| Journal advertising &
PR programs |
Communities - especially b-2-b - read e-journals and
e-magazines related to their industry. MSI works with companies to
develop advertising and press release strategies & assist in developing
the content to use these information sources to generate web traffic and
interaction with the company. These are effective, low cost ways
to impact key communities |
| Banner Ads |
MSI can assist you in placing banner advertising on
key sites which are frequented by your key communities. It is an
excellent way to use a non-competitive site to "touch" your high value
communities and bring them to your website |
| Partner Programs |
Partner programs are advanced touch strategies to
partner with non-competitive companies attracting high value
communities. These partnerships involve sharing customer
databases, cross-promotions on websites, and other strategies to jointly
grow market share for both companies. |
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