Social CRM requires a deep understanding of the needs, triggers and drivers which "activate" your highest value markets and creating the CRM solutions to entice, database & turn them into customers. See how Marketing Synergy's proven Social CRM can quickly move you into measurable, testable, and more profitable digital marketing
Founded in 1991, Marketing Synergy is a recognized leader in Social CRM - the integration of your social media, web, community, and integrated marketing systems into a single, powerful marketing weapon. We use innovative, proprietary analytics to deeply understand the markets providing you with the highest value and greatest potential. Once we understand their needs, drivers, cruising patterns, and social needs, we work with our clients to create systems to attract, entice, and database web and social media visitors to allow you to build relationships using tailored communications to transform them from prospects into customers. With the Social CRM systems of Marketing Synergy, your digital and traditional marketing programs will be monitored, measurable, testable, and designed to track your investment from initial visit to final purchase. Learn more about our Social CRM solutions and the other analytical and database consulting solutions of Marketing Synergy.
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Social CRM requires you deeply understand the triggers, drivers, cruising patterns, and sources of expertise your social and web visitors use to purchase your products and services. Persona Value Segments are the first step toward integrating your traditional and digital marketing programs. Click <here> to learn more about how Persona Value Segmentation will provide your with insights you can immediately use to improve your social and web marketing programs and start building an integrated Social CRM system.
Social and Web analytics allow you to monitor all aspects of your social marketing programs. We partner with best-of-breed companies like Omniture, GeeYee, Radian6, Google Analytics, and others to provide you with the best solution for your needs. Marketing Synergy can integrate and run these systems for you or we can work with your IT team to develop internal solutions which best meets your needs,. With effective test designs and the right monitoring tools, you will learn the components in your social and web programs which produce results and build SEO, PPC, & banner advertising acquisition programs to produce the results you want.
Predictive models allow you to target in your acquisition and customer relationship marketing programs towards individuals most likely to purchase now. These systems have quick payback for most marketing organizations and allow you to engineer the response and purchase results you need to maximize profits.
Response profiles are a low cost way to better define and understand the purchase characteristics of your markets. If you are new to integrated marketing and want to better target your current marketing programs, response profiling from Marketing Synergy are a great way to start.
Define, justify, and deploy effective marketing database systems to target customers and prospects using the marketing channels and offers most likely to produce a purchase.
From predictive modeling & profiling for traditional integrated markets to real-time, persona segmentation of web visitors, Marketing Synergy has the expert analytics & consulting services you need to impact your bottom-line profits and increase your market share. Take a look at our analytics-based consulting and marketing services or - if you are relatively new to social media & integrated marketing, take a look at our "getting started" tab for some marketing recommendations.
MSI Knowledgebase
News & Blogs
Social CRM is "hot" and MSI has a proven method to integrate your digital and integrated marketing programs. Read our article from the CADM Adwords here
If you use twitter, you should try Ad.ly Analytics. It gives you the power to analyze your twitter followers and visitors. See it here
John Biggs at Crunch Gear just published an interesting article on internet radio and e-readership you MUST read. See it by clicking here
1/9/2010 I was talking to a colleague about social media & web marketing and he said companies need to become "Obama-nized" to use the web more effectively. See an example of mass customization using video by clicking here
1/7/2010 Nice list of social media books from Christiana Warren. Be sure to read the comments for other references
1/7/2010 Interesting article on how social media has changed us from Mike Laurie
MSI Blogs
Social Media and Web marketing is rapidly changing. Keep abreast of new trends with our Marketing to Communities blog
Visit the MSI Knowledgebase to read articles, view links to key integrated, social, and other sites of interest to marketers, and view books and other materials used in my Northwestern classes
Social CRM requires you deeply understand the triggers, drivers, cruising patterns, and sources of expertise your social and web visitors use to purchase your products and services. 
Social CRM is "hot" and MSI has a proven method to integrate your digital and integrated marketing programs. Read our article from the CADM Adwords 
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